World Wrestling Entertainment to Partner With SEGA

World Wrestling Entertainment said Thursday that it has entered into a partnership with SEGA to publish a new free-to-play idle mobile game called WWE Tap Mania. The game is being developed by The Tap Lab, based in Cambridge, Massachusetts, and is projected for launch later this year.

At the time of worldwide launch, WWE Tap Mania will be released on the App Store for iPhone and iPad and on the Google Play store for Android, and will be free to download with in-app purchases available. WWE shares were up 0.6% in recent trading.

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